GEMMA DUNLEAVY X BODIBRO
Sport, music, and storytelling are the fabric of Irish communities. On Sheriff Street, rooted deep in North Inner City Dublin, artist Gemma Dunleavy tells her community’s story of unity and adversity through music. On 13.12.2022, Gemma continues to celebrate Sheriff Street's story in this limited collection with Bodibro.
A STORY TO TELL
In the same spirit of her music, Gemma sought to create a jersey as bold as the residents of Sheriff Street. With every intricate detail, the jersey serves as a tribute to all Sheriffers, the buildings they live in, the streets they walk on, and stories they tell.
A FAMILAR STYLE
Taking visual cues from Gemma's hit "Up De Flats" video, the jersey is adorned with fluorescent tones and bold colour-blocking. The repeating pattern features iconic landmarks from around her hometown, notably the Spensor Dock Bridge.
Fit for everybody
Representing fans of all kinds is the defining principle of this project. The Up De Flats jersey is available in both Unisex oversized fit, and a cropped chest fit. Between the venue, pitch, or anywhere else, anybody can rep Sheriff Street in their own way.
The Rose
The 3D-texture badge features a number of details inspired by Gemma's video and hometown. While the stylized rose featured in the 'Up De Flats' video serves as the club crest, her reflective lyrics provide the club mantra.
NAME AND NUMBER
The unique typeface featured throughout the jersey is developed from vintage Sheriff Street market signs. The mix of characters united as one is a representation of the eclectic community.
Gemma Dunleavy x Bodibro
Watch the launch video for the collaboration featuring a remix of "Up De Flats".